Our Founders
Steve & Luci
We (Steve and Luci) are partners in life and business. We met in 2005 and spent most of our time in the San Francisco Bay Area.
When we met, our shared interests were hot-climate, full-bodied, distinctive red wines. During the 2006 harvest, we helped a Lodi, California, grape grower and winemaker crush and press his estate-grown Cabernet Sauvignon grapes and other varietals. It was our first time on the front lines of wine-making, and we thoroughly enjoyed the experience.
Each subsequent year, we became more involved in the wine-making process. Eventually, we picked, crushed, pressed, punched, tested, topped, analyzed, oaked, racked, blended, filtered, bottled, corked, capped, labeled, packed, shipped, poured, inventoried, marketed, and tasted many wines.
Each subsequent year, we became more involved in the wine-making process. Eventually, we picked, crushed, pressed, punched, tested, topped, analyzed, oaked, racked, blended, filtered, bottled, corked, capped, labeled, packed, shipped, poured, inventoried, marketed, and tasted many wines.
We've visited countless wineries and tasting rooms throughout California, Oregon, Washington, Arizona, and Texas; maintained an extensive wine cellar; developed sophisticated palates; belonged to 30+ wine clubs; attended countless wine club events, public wine festivals and private events; hosted many wine tasting evaluations for the Wine Tasting Institute; worked in vineyards, tasting rooms, barrel rooms, laboratories, crush pads and warehouses; and learned what we like and don't like about wines and tasting rooms.
We started making wine under our Saxton-Serrato (our last names) label in 2009. From 2011 to 2015, I (Steve) was president of the Wine Tasting Institute, ‘The People’s Choice’ of wine-tasting services. My mission was to help boutique wineries market their wines and educate wine consumers.
Since I (Steve) moved out of Oregon in 1983, I've returned yearly. Starting in 2005, Luci came to Oregon with me. During every visit, we went wine tasting. We always enjoyed Oregon wines but couldn't help but notice the lack of variety. There were very few BIG BOLD red wines—the varietals we loved and produced in California.
Meanwhile, many people encouraged us to parlay our knowledge, passion, and connections into our winery in California.
We talked about spending ‘the autumn of our lives’ in Oregon. The more time passed, the more it felt right. So we decided to combine our passions to a) produce BIG BOLD red wines and b) live in Oregon.
In the fall of 2015, we moved to Oregon to open Bravuro Cellars and brought our BIG BOLD red wines with us... Carignane, Cinsault, Zinfandel, Rhone-style blends, Barbera, Cab Franc, Tempranillo, Malbec, Alicante Bouschet, Cabernet Sauvignon, Bordeaux-style blends, Petit Verdot, Petite Sirah, Tannat, Touriga Nacional, and port.
For me (Steve), it was a homecoming to the state where I was born and raised, graduated from college (Oregon State University), and have extended family and friends. We hope you'll visit us at our tasting room in historic downtown Newberg, the heart of Oregon Wine Country.
In 2020, we purchased a vineyard property in Amity, Oregon. The tasting room is open on Fridays, Saturdays, and Sundays. We also use the site for wine club releases, winemaker dinners in the vineyard, our Anniversary party, port-blending classes, and wine tastings. This property amazes all who visit, and it has sweeping views of the Willamette Valley and four mountaintops.
In 2022, Choice Wineries awarded us #6 on their list of Ten Best Wineries in Oregon (out of more than 900 wineries). Fodor's Travel Pacific Northwest and Fodor's Oregon selected us as a featured winery to visit in Oregon Wine Country.
Who We Are
We Are Bravuro
When we named our business, we started with a blank slate. Ideally, we wanted one word that described us, our goals, our wines, and our business model. ‘Bravuro’ (pronounced brah-voo-roh) means a display of boldness or daring, great skill, and energy in doing something.
Our foray into the wine business was a daring move, a true act of bravuro. Our wines, big and bold, are a testament to this spirit. And the audacity to introduce hot-climate, small-batch, hand-crafted, full-bodied and robust, distinctive red wines into the heart of Oregon Pinot Country was a true act of bravuro.
We also wanted a logo that would communicate warm/hot-climate, small-batch, hand-crafted, full-bodied, robust, distinctive, ultra-premium red wines. Since our business model is contrary to all other Oregon wineries, we wanted a logo/label that colored outside the lines.
We sought the expertise of the Oregon State University—College of Business—Graphic Design department to assist us in creating a logo/label that would reflect the essence of our brand. The talented Dan Anecito submitted the winning design, further enhancing the credibility of our brand.
Our logo, an abstract painting of a matador’s cape in motion, symbolizes each batch's artistry and handmade quality while helping visualize the meaning of the word 'Bravuro' through color and shape. The flash of brilliant bold red mimics the motion of the wines it contains, creating a smooth connection between the wine and the meaning of Bravuro. We are Bravuro.
